- Josep Maria Canyelles & Albert Huerta, partners and consultants at Vector 5 · Excellence and Sustainability participate in Responsible Tourism in Destinations 7 in Barcelona - Catalonia.
- These two experts will discuss the Responsible Tourist Destination model, drawn from the development of Socially Responsible Territories within the tourism sector.
Social responsibility is a business approach that seeks to develop a more competitive enterprises from sustainability in all five vectors: economic, environmental, social, labor and good government, and creating confidence in stakeholders by means of it. Therefore, the methodology give great emphasis on the commitments, integration, dialogue with stakeholders, and accountability.
The need to differentiate themselves from other destinations requires leading a tourism model committed to the region and to the social, environmental, labor challenges... This differentiation strategy is appropriate to most tourist areas, either with family, industrial, cultural, sport and events, or wine tourism.
Vector 5 is leading an initiative of Responsible Tourism Destination in Penedès territories (a Catalan region), with the involvement of 4 councils and 20 companies of various tourism sub-sectors under the leadership of the Foundation Pro Penedès.
5 · Vector Excellence and Sustainability is a consulting that helps businesses and organizations develop their social excellence by managing their social responsibility in a sustainable way to provide value to both the company and the stakeholders and society as a whole. It has a specialty in CSR in the tourism sector.
7th International Conference on Responsible Tourism in Destinations
Key note speakers include
o Jane Ashton, Head of Sustainable Development at Tui Travel PLC
o Gerard Brown, Director of Tourism at Routes
o Mr. Pere Duran, General Director of Barcelona Turisme
o Dr. Susanne Becken, Professor of Sustainable Tourism at Griffith University,
o M. Carla Salvadó, Strategy & Communication, Port de Barcelona
o Garry Wilson, Managing Director – Purchasing at TUI Travel PLC.
Dates: 1st to 4th October 2013
o 1st October Academic Day
o 2nd Octobter Conference Field Visit to L’Estartit and Torroella de Montgrí
o 3rd and 4th October Industry Conference http://rtd7.org/conference-program
The conference themes are:
o Widening social participation in tourism: access for all
o Managing Cruise Tourism in the Mediterranean
o Taking responsibility for the environmental impacts of tourism
o The role of government in destination planning and management
o Sense of place, responsibility and the visitor experience
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