LANGUAGE POLICY REPORT 2010. Govern of Catalonia

LANGUAGE POLICY REPORT 2010. Govern of Catalonia

[...] Moreover, the Department of Enterprise and Employment has also been working on corporate social
responsibility from the standpoint of improving communication skills, since a greater mastery of
Catalan contributes towards equal opportunities, social and cultural integration and enhanced job
prospects.

This has resulted in a publication about corporate social responsibility that focuses on language
issues based on a conceptualisation of the issues, identification of best practice and identification of
some points of view by of stakeholders.

The outcome has been the book Empresa i llengua. Un enfocament de responsabilitat social
empresarial per aportar valor a tots els grup d’interès (Company and Language: an approach to
corporate social responsibility to provide value to all stakeholders), which is available in electronic
format on the departmental website http://bit.ly/lT70xz in addition to being distributed under a Creative
Commons licence. Written by Josep Maria Canyelles, an expert on global responsibility issues in
Catalonia, and coordinated by the Department of Employment, it is designed to be a tool that enables
government to promote CSR in the business environment. The book looks at aspects of language as
another component of the management of corporate social responsibility, in addition to providing
examples of best practice that can be used in various contexts. Designed especially for business use,
it seeks to uncover new ways of approaching the management of language issues that goes beyond
regulations to explore their entrepreneurial potential. The theoretical reasons and examples show that
the formulas for incorporating language issues are diverse and can be adapted to each business
model and context. It also reinforces the idea that proper management of the development of an
advanced corporate culture creates value for all stakeholders. 

Source: https://llengua.gencat.cat/permalink/3cb97bab-5382-11e4-8f3f-000c29cdf219

Correct link to the document: https://newsletter.collaboratio.net/mm/File/ca/Empresa_i_llengua.pdf