Orange = Green
The Netherlands Business Support Office (NBSO) in Barcelona, which is part of the commercial office of the Netherlands Embassy in Spain, organizes an event that addresses sustainable business. The objective is to share knowledge on achieving the best results in
Corporate Social Responsibility, to increase awareness of CSR issues and share knowledge and expertise. It aims to accelerate progress towards inclusive and sustainable growth and transfer knowledge between the public and private parties that host us and the Dutch professional community.
Kick Off Talks on Orange = Green:
Raising interest amongst a Dutch corporate audience and exchanging perspectives on CSR issues;
The Ambassador of the Netherlands in Madrid, Cornelis van Rij, will inaugurate the seminar on the 18th of November to inspire Dutch and Spanish business professionals on how they can improve their sustainability by sharing insight from different companies from different cultures.
The talks will be organized in cooperation with the City of Barcelona, offering the venue.
A maximum of 100 participants will be welcomed to the event.
The targeted participants for the event are entrepreneurs, managers and directors who have a stake in sustainable operations and whom are seeking international collaboration, as well as local CSR officers from the public and private sectors.
During the seminar three pillars of sustainability - economic, environmental and social - will be discussed by the key note speakers. Our speakers will be derived from the industry, the government and universities. They all have a track record in achieving and stimulating sustainable innovation in their companies and beyond.
Following each presentation, a brief Q&A will be held. Different propositions on how to stimulate sustainable business and how to overcome the different business ethic challenges will be discussed.
Concluding the seminar, there´s a networking session in which the challenges of implementing sustainability in multinational collaboration can be discussed further by the attendants and an inventory made of interests in international collaboration and knowledge & know-how exchange.
Date: Tuesday 18 November 2014
Venue: Barcelona Activa Sala Emprèn,
Calle Llacuna 162, 08018 Barcelona
Ecological bites & delights with corporate,
responsible and social drinks
- 17:30-18:00 Walk-in & welcome
- 18:00-18:05 Welcome by Official of the City Of Barcelona
- 18:05-18:10 Introduction by Ambassador of the Netherlands Mr Cornelis van Rij
- 18:15-18:45 Key Note Katinka van Cranenburgh, Strategic CSR Consultant and Dutch Visiting Scholar at ESADE business school and former HEINEKEN : Why Orange Is Green- CSR Dutch views
- 18:45-19:15 Ruud Gal, site manager DSM Barcelona: DSM - how CSR ties into Bright Science and Brighter Living
- 19:15-19:45 Sander Laudy, B01 ARQUITECTES: Building a Zero Carbon Footprint SnowWorld in Barcelona
- 19:45-20:15 Josep Maria Canyelles: Contributing to build a Barcelona - Socially Responsible City
- 20:15-21:00 Concluding networking cocktail and inventory of stakeholders, nominees and aspirants for the Orange CSR Desk
For further inquiries, please call: T +34 934 194 689
Ruud Gal - Dutch, 44 years, married to Mar and proud father of two 11 year old twin boys Oscar and Fran, and a 4 year old boy Diego. Lives in Sant Cugat del Vallès. Studied chemical engineering at the University of Amsterdam and worked since 1995 for DSM in several roles and countries. Previously Site Manager DSM Composite Resins in France. Since 2013 responsible for the two DSM Resins production locations in Barcelona. (Santa Margarida I els Monjos) and Parets del Vallès) with in total 145 employees. Member of the Advisory Board of the Barcelona International Business Club. Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders simultaneously. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM’s 24,500 employees deliver annual net sales of around €10 billion. The company is listed on NYSE Euronext.
Josep Maria Canyelles, a recognized expert in Corporate Social Responsibility, is experienced in the public, private and social sectors. He has a Master’s Degree in Public and Social Policies. His roles include: promoter of Responsabilitat Global; partner-consultant of Vector 5; technical consultant for the Council of Chambers of Commerce of Catalonia; Coordinator of the CSR Committee in Catalan Association for Accountability & Management; and docent collaborator in several universities. He is coordinator of Respon.cat, a business initiative born this year to promote CSR in Catalonia.